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Hardt Studio

Hardt Studio

Hardt Studio

Hardt Studio

Hardt Studio

Hardt Studio

Hardt Studio

Hardt Studio

Overview

Hardt Studio is a luxury interior design company. Together, I helped them facilitate a rebrand that better focused on their core audience.

Project Details

Hardt Studio is not just about interior design; it's about crafting the luxury of tranquility in living spaces. Working alongside them, I had the unique opportunity to enhance and build a brand that encapsulates a harmonious lifestyle. The journey began with a simple yet powerful belief: lifestyle originates from the environments we inhabit, and design can be a beacon of stability in a chaotic world.

Brand Design

Embracing the core principle that we don't design but create peace, the brand’s mission was to stand steadfastly against the whims of societal change. Whether it was a home, office, or commercial space, the intention was to provide stability, atmosphere, and culture.

I aligned every aspect of the design process with this mission, reflecting the brand's values at every stage. From initial concepts to the final product, customer realization and satisfaction were at the forefront.

Brand Personality & Voice

Hardt Studio was positioned as professional, peaceful, and prosperous, confidently embracing premium quality. The brand's tone was sculpted to be calm but confident, kind, genuine, honest, and respectful. It was about showcasing a brand that spoke for itself without a need to sell.

Logo Design

The Hardt Studio logomark was a wordmark design, a symbol of minimal elegance and lifestyle design, portraying the brand's modern, luxurious, and sustainable identity. The choice of simplicity in the wordmark was symbolic of a brand where the quality of work speaks for itself.

Color Theory

Utilizing a palette that could invoke peace, confidence, mystery, and luxury, the colors were chosen with restraint. The brown, gray, and white scheme resonated with transitional and modern interior design, reflecting the brand's premium quality and trendy style.

Conclusion

The Hardt Studio project was a fulfilling collaboration where design met life's essential needs. By understanding the brand's essence, we were able to translate their vision into a tangible and inviting experience. We didn't just design; we crafted peace and tranquility, adding value to lives one space at a time.

The result? A brand that doesn't need to sell, as its work speaks volumes. A brand that connects, resonates, and stands as a testament to what design can achieve. This is Hardt Studio, and I'm proud to have been part of their journey.

/client/

Hardt Studio

/Service/

Brand Design / Website

/Industry/

Interior Design

/Completion/

February 1, 2022

/client/

Hardt Studio

/Service/

Brand Design / Website

/Industry/

Interior Design

/Completion/

February 1, 2022

/Client words

Working with Jacob to redefine and build the Hardt Studio brand has been a transformational journey for our business. The brand now truly embodies our core mission, and our customers now connect with us on a deeper level. We've seen significant growth in our business since this rebranding.

Emma Schlittenhardt
Hardt Studio
/showcase
/Youtube

Watch the project video on Youtube

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"The entire experience exceeded my expectations. I don’t know any other designer who would have put so much thought into trying to capture the essence of the company and it’s founder."

Mark Janzen
founder, Janzen corp

"Jacob is not only an avid creative who can craft an incredible story to captivate an audience, he can execute every step of bringing that story to life."

Jason Toevs
CEO, Revelar

"Jacob is great to work with! He put together an amazing design that fit my business needs so well. I appreciate how much thought and detail goes into his process."

Peter Boklund
Founder, Boklund

"Jacob is a truly brilliant designer and entrepreneur. I'm continually impressed by the quality of work he delivers and the vision he has for brand growth."

Chad Smith
President, Bocote

"Jacob is an incredibly versatile creative director. He steps in to lead your brand and the impact is visible day one. His ability to lead a brand across the board, from identity to UX, is unmatched."

Miguel Johns
Ceo, mmnt
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Let's create experiences worth having.